.brand-story-page { background: #f4f4f1; }
.brand-story-page main { overflow: hidden; }

.brand-story-hero {
  min-height: min(900px, calc(100svh - 72px));
  display: grid;
  grid-template-columns: minmax(0,.88fr) minmax(520px,1.12fr);
  color: #fff;
  background: #090909;
}
.brand-story-hero-copy {
  padding: clamp(110px,10vw,170px) clamp(34px,6vw,92px) clamp(70px,8vw,120px);
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.brand-story-hero h1 {
  margin: 26px 0 30px;
  max-width: 880px;
  font-size: clamp(64px,7.6vw,126px);
  line-height: .86;
  letter-spacing: -.075em;
  text-wrap: balance;
}
.brand-story-hero h1 .serif { font-weight: 400; }
.brand-story-hero-copy > p:not(.page-kicker) {
  max-width: 650px;
  color: rgba(255,255,255,.68);
  font-size: clamp(19px,1.65vw,27px);
  line-height: 1.48;
}
.brand-story-hero .page-actions { margin-top: 38px; }

.story-video-frame {
  min-height: 760px;
  position: relative;
  margin: 20px 20px 20px 0;
  overflow: hidden;
  border-radius: 30px;
  background: #252525;
}
.story-video-frame img,.story-video-frame video {
  width: 100%;
  height: 100%;
  position: absolute;
  inset: 0;
  object-fit: cover;
  object-position: center 24%;
}
.ceo-story-page .story-video-frame video { object-position: 76% center; }
.story-video-frame::after {
  content: "";
  position: absolute;
  inset: 0;
  pointer-events: none;
  background: linear-gradient(180deg,rgba(0,0,0,.04) 32%,rgba(0,0,0,.86) 100%);
}
.story-video-frame.is-placeholder::before {
  content: "";
  position: absolute;
  z-index: 1;
  inset: 0;
  pointer-events: none;
  background-image: linear-gradient(rgba(255,255,255,.08) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.08) 1px,transparent 1px);
  background-size: 82px 82px;
  mix-blend-mode: screen;
}
.story-video-status {
  position: absolute;
  z-index: 2;
  top: 28px;
  left: 28px;
  padding: 11px 14px;
  border: 1px solid rgba(255,255,255,.6);
  border-radius: 999px;
  color: #fff;
  background: rgba(0,0,0,.34);
  backdrop-filter: blur(14px);
  font-size: 11px;
  letter-spacing: .12em;
  text-transform: uppercase;
}
.story-video-play {
  width: 82px;
  height: 82px;
  position: absolute;
  z-index: 2;
  top: 50%;
  left: 50%;
  display: grid;
  place-items: center;
  border: 1px solid rgba(255,255,255,.72);
  border-radius: 50%;
  color: #111;
  background: rgba(255,255,255,.88);
  transform: translate(-50%,-50%);
  font-size: 18px;
}
.story-video-frame figcaption {
  position: absolute;
  z-index: 2;
  right: 34px;
  bottom: 34px;
  left: 34px;
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 8px 20px;
  align-items: end;
  color: #fff;
}
.story-video-frame figcaption span { grid-column: 1 / -1; color: rgba(255,255,255,.62); font-size: 11px; letter-spacing: .13em; text-transform: uppercase; }
.story-video-frame figcaption strong { font-size: clamp(30px,3vw,52px); line-height: .95; letter-spacing: -.045em; }
.story-video-frame figcaption small { max-width: 170px; color: rgba(255,255,255,.7); font-size: 14px; line-height: 1.4; text-align: right; }

.story-statement { color: #fff; background: #090909; }
.story-statement .page-shell { display: grid; grid-template-columns: minmax(180px,.4fr) minmax(0,1.6fr); gap: 6vw; align-items: start; }
.story-statement h2 { margin: 0; max-width: 1080px; font-size: clamp(52px,7vw,112px); line-height: .92; letter-spacing: -.065em; }
.story-statement-copy { margin-top: 52px; max-width: 760px; display: grid; gap: 24px; color: rgba(255,255,255,.66); font-size: clamp(18px,1.6vw,25px); line-height: 1.55; }
.story-statement-copy p { margin: 0; }

.story-principles-head,.story-process-head { display: grid; grid-template-columns: 1.2fr .8fr; gap: 7vw; align-items: end; }
.story-principles-head > p,.story-process-head > p { margin: 0 0 8px; color: #6f6d68; font-size: clamp(18px,1.5vw,24px); line-height: 1.55; }
.story-principles-grid { margin-top: 76px; display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); border-top: 1px solid #aaa9a4; border-left: 1px solid #aaa9a4; }
.story-principles-grid article { min-height: 340px; padding: 34px; display: flex; flex-direction: column; border-right: 1px solid #aaa9a4; border-bottom: 1px solid #aaa9a4; }
.story-principles-grid span,.story-process-list span { color: #77756f; font-size: 11px; letter-spacing: .12em; text-transform: uppercase; }
.story-principles-grid h3 { margin: auto 0 18px; max-width: 520px; font-size: clamp(34px,3.6vw,60px); line-height: .98; letter-spacing: -.055em; }
.story-principles-grid p { margin: 0; max-width: 500px; color: #686660; font-size: 17px; line-height: 1.55; }

.story-process { background: #dfdfdc; }
.story-process-list { margin: 70px 0 0; padding: 0; list-style: none; counter-reset: process; }
.story-process-list li { min-height: 150px; padding: 28px 0; display: grid; grid-template-columns: 110px minmax(260px,.8fr) minmax(300px,1.2fr); gap: 24px; align-items: center; border-top: 1px solid #a5a49e; }
.story-process-list li:last-child { border-bottom: 1px solid #a5a49e; }
.story-process-list h3 { margin: 0; font-size: clamp(34px,3.7vw,60px); line-height: 1; letter-spacing: -.055em; }
.story-process-list p { margin: 0; max-width: 640px; color: #66645f; font-size: 18px; line-height: 1.55; }

.partner-customization { color: #fff; background: #090909; }
.partner-customization-head { display: grid; grid-template-columns: 1.1fr .9fr; gap: 8vw; align-items: end; }
.partner-customization-head > div:last-child { display: grid; gap: 22px; align-items: start; justify-items: start; }
.partner-customization-head p:not(.page-kicker) { margin: 0; max-width: 620px; color: rgba(255,255,255,.64); font-size: clamp(18px,1.55vw,24px); line-height: 1.55; }
.customization-grid { margin-top: 76px; display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); overflow: hidden; border: 1px solid rgba(255,255,255,.26); border-radius: 28px; }
.customization-grid article { min-height: 330px; padding: 32px; display: flex; flex-direction: column; border-right: 1px solid rgba(255,255,255,.22); border-bottom: 1px solid rgba(255,255,255,.22); }
.customization-grid article:nth-child(even) { border-right: 0; }
.customization-grid article:nth-last-child(-n+2) { border-bottom: 0; }
.customization-grid span { color: rgba(255,255,255,.46); font-size: 11px; letter-spacing: .13em; text-transform: uppercase; }
.customization-grid h3 { margin: auto 0 18px; font-size: clamp(34px,3.5vw,58px); line-height: .98; letter-spacing: -.055em; }
.customization-grid p { margin: 0; max-width: 560px; color: rgba(255,255,255,.58); font-size: 17px; line-height: 1.55; }

.design-proof { color: #fff; background: #090909; }
.design-proof-grid { display: grid; grid-template-columns: .86fr 1.14fr; gap: 8vw; align-items: center; }
.design-proof h2 { margin: 24px 0 28px; font-size: clamp(50px,6vw,96px); line-height: .92; letter-spacing: -.065em; }
.design-proof p:not(.page-kicker) { max-width: 620px; color: rgba(255,255,255,.65); font-size: 20px; line-height: 1.55; }
.design-proof-visual { min-height: 580px; position: relative; overflow: hidden; border-radius: 28px; background: #181818; }
.design-proof-visual::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg,transparent 38%,rgba(0,0,0,.62) 100%); }
.design-proof-visual > img { width: 100%; height: 100%; position: absolute; inset: 0; object-fit: cover; }
.design-proof-visual div { position: absolute; right: 28px; bottom: 28px; left: 28px; padding: 28px; color: #111; background: rgba(255,255,255,.92); backdrop-filter: blur(12px); border-radius: 18px; }
.design-proof-visual div { z-index: 2; }
.design-proof-visual span { display: block; margin-bottom: 13px; color: #77756f; font-size: 10px; letter-spacing: .13em; text-transform: uppercase; }
.design-proof-visual strong { max-width: 480px; display: block; font-size: clamp(28px,3vw,46px); line-height: 1; letter-spacing: -.045em; }

.ceo-letter { background: #f4f4f1; }
.ceo-letter .page-shell { display: grid; grid-template-columns: minmax(220px,.48fr) minmax(0,1.52fr); gap: 7vw; }
.ceo-letter-aside { position: sticky; top: 110px; align-self: start; }
.ceo-letter-aside img { width: 160px; aspect-ratio: 1; display: block; margin-bottom: 24px; border-radius: 50%; object-fit: cover; }
.ceo-letter-aside strong { display: block; font-size: 24px; letter-spacing: -.03em; }
.ceo-letter-aside span { color: #74726c; font-size: 14px; }
.ceo-letter-body h2 { margin: 0 0 48px; max-width: 980px; font-size: clamp(50px,6vw,96px); line-height: .94; letter-spacing: -.065em; }
.ceo-letter-body > p { margin: 0 0 30px; max-width: 850px; color: #4f4d48; font-size: clamp(20px,2vw,30px); line-height: 1.55; }
.ceo-signature { margin-top: 50px; padding-top: 30px; border-top: 1px solid #b6b5b0; }
.ceo-signature strong { display: block; font-family: Georgia,serif; font-size: 38px; font-style: italic; font-weight: 400; }
.ceo-signature span { color: #74726c; font-size: 14px; }

.ceo-endurance { background: #e1e1de; }
.ceo-endurance-grid { display: grid; grid-template-columns: 1.12fr .88fr; gap: 7vw; align-items: center; }
.ceo-endurance-media { min-height: 650px; position: relative; margin: 0; overflow: hidden; border-radius: 28px; background: #161616; }
.ceo-endurance-media img { width: 100%; height: 100%; position: absolute; inset: 0; object-fit: cover; }
.ceo-endurance-copy h2 { margin: 24px 0 28px; font-size: clamp(52px,6vw,96px); line-height: .92; letter-spacing: -.065em; }
.ceo-endurance-copy > p:not(.page-kicker) { margin: 0; color: #62605b; font-size: clamp(19px,1.65vw,25px); line-height: 1.58; }
.ceo-values-label { margin: 36px 0 0; color: #77756f; font-size: 10px; letter-spacing: .13em; text-transform: uppercase; }
.ceo-values-grid { margin-top: 44px; display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); border-top: 1px solid #aaa9a4; border-left: 1px solid #aaa9a4; }
.ceo-values-grid article { min-height: 190px; padding: 22px; display: flex; flex-direction: column; border-right: 1px solid #aaa9a4; border-bottom: 1px solid #aaa9a4; }
.ceo-values-grid span { color: #77756f; font-size: 10px; letter-spacing: .11em; text-transform: uppercase; }
.ceo-values-grid strong { margin-top: auto; font-size: clamp(24px,2.4vw,36px); line-height: 1; letter-spacing: -.045em; }

.ceo-horizon { color: #fff; background: #090909; }
.ceo-horizon-grid { margin-top: 72px; display: grid; grid-template-columns: repeat(3,minmax(0,1fr)); border-top: 1px solid rgba(255,255,255,.28); border-left: 1px solid rgba(255,255,255,.28); }
.ceo-horizon-grid article { min-height: 360px; padding: 32px; display: flex; flex-direction: column; border-right: 1px solid rgba(255,255,255,.28); border-bottom: 1px solid rgba(255,255,255,.28); }
.ceo-horizon-grid span { color: rgba(255,255,255,.46); font-size: 11px; letter-spacing: .13em; text-transform: uppercase; }
.ceo-horizon-grid h3 { margin: auto 0 20px; font-size: clamp(34px,3.2vw,54px); line-height: .98; letter-spacing: -.055em; }
.ceo-horizon-grid p { margin: 0; color: rgba(255,255,255,.58); font-size: 17px; line-height: 1.5; }

.ceo-sources { background: #dededb; }
.ceo-source-list { margin-top: 66px; display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); }
.ceo-source-list a { min-height: 150px; padding: 26px 0; display: flex; align-items: center; justify-content: space-between; border-top: 1px solid #9f9e99; color: #111; font-size: clamp(25px,2.7vw,42px); letter-spacing: -.045em; }
.ceo-source-list a:nth-child(odd) { padding-right: 28px; }
.ceo-source-list a:nth-child(even) { padding-left: 28px; border-left: 1px solid #9f9e99; }
.ceo-source-list a span:last-child { font-size: 17px; }
.ceo-source-name { position: relative; display: inline-block; }
.ceo-source-name::after { content: ""; position: absolute; right: 0; bottom: -7px; left: 0; height: 1px; background: #111; transform: scaleX(0); transform-origin: right; transition: transform .32s cubic-bezier(.16,1,.3,1); }
.ceo-source-list a:hover .ceo-source-name::after,.ceo-source-list a:focus-visible .ceo-source-name::after { transform: scaleX(1); transform-origin: left; }
.ceo-source-list a:focus-visible { outline: 2px solid #111; outline-offset: 6px; }

.story-final-cta { padding: clamp(90px,10vw,150px) 5vw; display: flex; gap: 50px; align-items: end; justify-content: space-between; background: #f4f4f1; }
.story-final-cta h2 { margin: 16px 0 0; max-width: 930px; font-size: clamp(52px,7vw,110px); line-height: .9; letter-spacing: -.07em; }
.story-final-cta .page-actions { flex: 0 0 auto; }

@media (max-width: 1050px) {
  .brand-story-hero { grid-template-columns: 1fr; }
  .brand-story-hero-copy { min-height: 690px; }
  .story-video-frame { min-height: 680px; margin: 0 20px 20px; }
  .story-statement .page-shell,.ceo-letter .page-shell { grid-template-columns: 1fr; }
  .ceo-letter-aside { position: static; display: grid; grid-template-columns: 110px 1fr; gap: 20px; align-items: center; }
  .ceo-letter-aside img { width: 110px; margin: 0; grid-row: 1 / 3; }
  .story-principles-head,.story-process-head,.partner-customization-head,.design-proof-grid,.ceo-endurance-grid { grid-template-columns: 1fr; }
  .design-proof-visual { min-height: 480px; }
  .ceo-endurance-media { min-height: 560px; }
  .story-process-list li { grid-template-columns: 70px minmax(220px,.7fr) minmax(260px,1.3fr); }
  .story-final-cta { align-items: start; flex-direction: column; }
}

@media (max-width: 720px) {
  .brand-story-hero-copy { min-height: 620px; padding: 120px 22px 62px; }
  .brand-story-hero h1 { font-size: clamp(56px,17vw,82px); }
  .story-video-frame { min-height: 560px; margin: 0 12px 12px; border-radius: 22px; }
  .story-video-status { top: 18px; left: 18px; max-width: calc(100% - 36px); font-size: 9px; }
  .story-video-frame figcaption { right: 22px; bottom: 24px; left: 22px; grid-template-columns: 1fr; }
  .story-video-frame figcaption small { text-align: left; }
  .story-statement h2 { font-size: 50px; }
  .story-principles-grid,.customization-grid,.ceo-horizon-grid,.ceo-source-list { grid-template-columns: 1fr; }
  .story-principles-grid article,.ceo-horizon-grid article { min-height: 280px; padding: 26px; }
  .customization-grid article,.customization-grid article:nth-child(even),.customization-grid article:nth-last-child(-n+2) { min-height: 270px; padding: 26px; border-right: 0; border-bottom: 1px solid rgba(255,255,255,.22); }
  .customization-grid article:last-child { border-bottom: 0; }
  .story-process-list li { padding: 28px 0; grid-template-columns: 50px 1fr; gap: 14px; }
  .story-process-list li p { grid-column: 2; }
  .ceo-letter-body > p { font-size: 20px; }
  .ceo-endurance-media { min-height: 430px; }
  .ceo-source-list a,.ceo-source-list a:nth-child(odd),.ceo-source-list a:nth-child(even) { min-height: 110px; padding: 20px 0; border-left: 0; }
  .story-final-cta { padding: 80px 22px; }
}

@media (prefers-reduced-motion: reduce) {
  .story-video-frame video { display: none; }
}
